The creation of ‘Bonjour Arthur’ has brought great visibility to the city of Charleville-Mézières and contributed to its attractiveness and reputation. Residents who were already familiar with Rimbaud were given access to a unique mediation tool, virtually unmatched in France and at the cutting edge of innovation—which also became a source of pride for them. In terms of cultural mediation, it has made the often-intimidating icon of Arthur Rimbaud more approachable.

I highly recommend the start-up Jumbo Mana, with whom we are collaborating to develop an avatar integrated into an interactive kiosk designed to guide our customers within Galeries Lafayette.

The Jumbo Mana team were an absolute pleasure to work with and have done an exceptional job in embracing this Brave New World and bringing Aldous Huxley’s digital twin to life !