Culture & Heritage
Charleville-Mézières – Bonjour Arthur
Objective
• +54% increase in museum visits
• Strong regional branding and civic pride
• Cultural icons made more accessible
• Strong regional branding and civic pride
• Cultural icons made more accessible
Story
In May 2024, Jumbo Mana partnered with the museums of Charleville-Mézières to launch an innovative cultural and technological project: the creation of an interactive AI avatar of Arthur Rimbaud, one of France’s most iconic poets. Titled “Bonjour Arthur,” this initiative was designed to allow the public to engage in real-time conversations with a digital version of Rimbaud, brought to life through Jumbo Mana’s proprietary generative AI technology.
Project objectives
• To make the life and work of Arthur Rimbaud more accessible to a broad audience.
• To shift the focus from the young poetic prodigy to Rimbaud the world traveler—the adventurous figure who journeyed across Europe, the Middle East, and Africa.
Experience design
Rather than simply reciting poetry, the Rimbaud avatar engages in dialogue with visitors, sharing insights about his life, travels, and artistic vision. The avatar is designed to inspire curiosity and encourage deeper exploration of French literature and history. The project also emphasizes educational value, offering a modern, interactive entry point for younger audiences to discover Rimbaud’s legacy.
Project objectives
• To make the life and work of Arthur Rimbaud more accessible to a broad audience.
• To shift the focus from the young poetic prodigy to Rimbaud the world traveler—the adventurous figure who journeyed across Europe, the Middle East, and Africa.
Experience design
Rather than simply reciting poetry, the Rimbaud avatar engages in dialogue with visitors, sharing insights about his life, travels, and artistic vision. The avatar is designed to inspire curiosity and encourage deeper exploration of French literature and history. The project also emphasizes educational value, offering a modern, interactive entry point for younger audiences to discover Rimbaud’s legacy.
